Choo, Stephen; Mazzarol, Tim; Soutar, Geoff - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 4, pp. 380-397
findings for the retail franchise industry. First, consistent with resource scarcity theory, international franchising …Purpose – Although international franchising has occurred in East Asia over the past 20 years, surprisingly very little … examine franchise resources, which is a key construct in the internationalization of retail franchising. Design …