of internal marketing or innovation investments with new product introductions influences alliance type choices. Most … research on marketing–innovation resource allocation decisions has focused on trade-offs in internal investments such as … internally emphasize either marketing or innovation maintain the same approach externally with respect to alliance type choices …

generation of new knowledge. Strategic asset-seeking investment has been a major driver of the internalization of innovation … activities performed by MNEs abroad. This paper demonstrates the attractiveness of foreign clusters in the global innovation … based on an in-depth patent data analysis and confirm the importance of clusters in an innovation-driven industry …

solution through using behavioural principles. Proposes that studies of innovation diffusion can therefore provide excellent … case illustrations of the analytical power of associated consumer behaviour theory and the contribution that this theory …

not directly related to the project. External specialist companies are an increasingly important source of innovation and …

industry and its effect on innovation and development of new medicines. The results showed that it is possible to use a … departments. Furthermore, the results could be related to factors most suited to fast development and to innovation.  …

writer who adds their own impartial comments and places the articles in context. Findings – The article finds that innovation …