indicate that consumers in Germany have very strong views about protecting their privacy. They believe that both companies and … among experts about the dramatic influence of this medium on consumers as well businesses. However, one area that has …, store and disseminate information on consumers, privacy and security of this information are raising concerns among …

to the expectations of the consumers, or the implemented e‐business models reveal discrepancies between the concrete … consumers, most of the existing e‐business models have to be modified. Originality/value – Based on two empirical studies, this … paper presents the state‐of‐the‐art of the digital audio distribution in Germany and systematically identifies gaps between …

of experts in brand management in the UK, Germany and Greece. Design/methodology/approach – Data were collected from semi …‐structured interviews with senior brand consultants and managers, five in the UK, five in Germany and five in Greece. Findings – The … findings suggested four categories of measures which can be used to define brand equity. These are the consumers' understanding …

later, indicating the need for differentiating retail strategies in Germany and in other parts of the world that may soon be …