A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe
Year of publication: |
2013
|
---|---|
Authors: | Veloutsou, Cleopatra ; Christodoulides, George ; de Chernatony, Leslie |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 3, p. 238-248
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer‐based brand equity | Interviews | Experts | Brand equity | Consumers | United Kingdom | Germany | Greece |
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