adoption of supply chain management (SCM) practices in companies in the electro‐electronics sector in Brazil. Design … companies in the electro‐electronics sector in Brazil, which is part of a global supply chain; therefore, the results obtained … Brazil.  …

industries in Brazil, and to highlight the urgency of supply chain risk management (SCRM) implementation. Design …/value – This study shows the risks that surround the supply chain in the automotive and electronic industries in Brazil and how …

) management′s desire to control foreign marketing operations.  …

aspects, and so on. Other possible marketing opportunities for the C5 that may have avoided failure for the product are …

Purpose – The purpose of this study is to develop a value-creation measurement which is applicable to the supplier … establishing the measurement scale for the relationship value created between manufacturer and its overseas distributor, this study … “information offering”; subsequent statistical tests strongly support the measurement. Research limitations/implications – First …

attended an identical course on B2B relationship marketing. Originality/value – The paper demonstrates the importance, when …

development companies in Brazil through the perception of managers and users. Design/methodology/approach – The method applied was … a multiple case study in two information technology companies in Brazil. Findings – According to the KM objectives and … knowledge management process phases of creation, storage, dissemination, utilization, and measurement.  …

between suppliers and automobile manufacturers as described in the extant relationship marketing theory, Case studies of the …

Purpose – The purpose of this paper is to extend the scope of relationship marketing research in a service and … provider in an emerging market, Brazil, provides unique extensions to the existing literature.  …