Re-evaluation of the MARKOR scale dimensions in the Brazilian context
Year of publication: |
2002
|
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Authors: | Gattermann Perin, Marcelo ; Hoffmann Sampaio, Cláudio |
Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 1446446-9. - Vol. 2.2001, 3/4, p. 27-48
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Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Messung | Measurement | Elektronikindustrie | Electronics industry | Textilhandel | Textile distribution | Brasilien | Brazil |
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