Conceptual frameworks which seek to integrate social media uses into disaster management strategies are employed in a range of events. With continued variations to online practices, developments in technology, and changes in online behaviours, it is imperative to provide conceptual frameworks...

Purpose Influencer marketing mediated by social media is prevalent in social commerce. Micro-, meso- and macro-influencers all play an irreplaceable role in marketing. The purpose of this paper is to explore how companies with limited budgets choose influencers according to products' various...

Purpose – The purpose of this study was to examine the antecedent, perception of the external environment, and its relationship to organizational learning, as well as explore the relationships between organizational learning and innovation performance at two levels, including individual and...

Purpose – The purpose of this paper is to increase knowledge about the four modes of knowledge conversion (SECI model: Socialization, Externalization, Combination, Internalization) and their impact on flexibility of distribution of information and performance. Design/methodology/approach –...

Purpose – The purpose of this paper is to employ the theory of reasoned action (TRA) as a theoretical framework to investigate factors affecting individuals' attitudes toward knowledge sharing in construction teams in Hong Kong. Specifically, the factors are analyzed from a cost and benefit...

Purpose – The purpose of this paper is to encourage a critical dialogue within the realm of Journal of Islamic Marketing . It invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions...

Purpose – The aim of this paper is to determine the factors that most likely influence non‐Muslims' understanding of Halal principles in a country where almost 60 percent of the population is Muslim. Design/methodology/approach – Cross‐sectional data were collected through a survey of...

Purpose – The purpose of this paper is to contribute to the debate on the spatial organisation of the open innovation model in the wine industry in Canada. Design/methodology/approach – The paper employs a micro‐firm level survey among 146 wine firms in Canada. Descriptive and...

Purpose – This study aims to analyze the impact of radio advertisements on urban commuters towards buying behaviour in retail stores and attempts to determine the role of radio advertising on dissemination of information on the sales promotions. The impact of radio advertisements on the store...