Bowen, Gordon; Bowen, Richard - In: International Journal of Online Marketing (IJOM) 6 (2016) 1, pp. 54-82
environment design, and brand effect on brand trust. Themes on ability, benevolence, integrity, and predictability are also … influencers on brand trust. Increasing access to social media is changing attitudes and behaviour to challenge established social … interactivity and connectedness of social media increases the consequence of negative responses. However, the use of brand …