Purpose – This paper aims to understand the motivations for product innovation and brand leadership using a series of case studies focusing on firms with leading market positions of different types. Design/methodology/approach – A qualitative study is presented of three leading food sector...

Purpose – The purpose of this paper is to analyze the income sensitivity of food consumption in Beijing, China, using an original household survey data set collected by the Chinese Academy of Sciences. Design/methodology/approach – An Engel curve model is fit to the household data of nine...