Brand leadership and product innovation as firm strategies in global food markets
Year of publication: |
2009
|
---|---|
Authors: | Gehlhar, Mark J. ; Regmi, Anita ; Stefanou, Spiro E. ; Zoumas, Barry L. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 18.2009, 2, p. 115-126
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Innovation | Marketing strategy | International marketing |
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