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The Importance of the Destination Choices of Tourists: The Case of Kazakh Tourists Visiting Turkey
Gökmen, Aytaç; Nakip, Mahir - In: International Journal of Tourism and Hospitality … 2 (2018) 1, pp. 48-62
This article describes how the tourism industry is one of the cornerstones of an economy when utilized effectively. Moreover, since the tourism destinations in a country cannot be moved to the visitors, tourists are promoted to visit these places. Therefore, in order to entice the tourists to...
Persistent link: https://www.econbiz.de/10012048518
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Important export skills comparison in different export stage
Ting, Zhou; Guijun, Ling; Bojun, Leng - In: Journal of Chinese Economic and Foreign Trade Studies 3 (2010) 3, pp. 204-220
Purpose – The purpose of this paper is to build a theoretical framework that identifies the important skills for successful export from different business areas and make an empirical ranking of their importance. Design/methodology/approach – A survey containing 88 practical export skills,...
Persistent link: https://www.econbiz.de/10014847539
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Misplaced marketing
Jevons, Colin - In: Journal of Consumer Marketing 17 (2000) 1, pp. 7-8
Asserts that businesses in dominant economies tend not to market internationally but just export what sells in the domestic market. Provides examples of poor international marketing practices that have resulted from ethnocentrism. Suggests that the current strong economies cannot be complacent,...
Persistent link: https://www.econbiz.de/10014848215
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Understanding the new bases for global market segmentation
Hassan, Salah S.; Craft, Stephen; Kortam, Wael - In: Journal of Consumer Marketing 20 (2003) 5, pp. 446-462
‐ and micro‐bases associated with segmentation of world markets. The paper calls for a universal perspective on market …
Persistent link: https://www.econbiz.de/10014848344
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Consumers and CRM: a national and global perspective
Endacott, Roy William John - In: Journal of Consumer Marketing 21 (2004) 3, pp. 183-189
Cause‐related marketing is expanding worldwide, but few countries appear to have research data about consumer opinions regarding the subject. Consumer research can help companies identify where and how they should position their product or service in a global market. Consumer research can also...
Persistent link: https://www.econbiz.de/10014848391
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Linking global market segmentation decisions with strategic positioning options
Hassan, Salah S.; Craft, Stephen H. - In: Journal of Consumer Marketing 22 (2005) 2, pp. 81-89
position their brands effectively in world markets.  …
Persistent link: https://www.econbiz.de/10014848446
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Global marketing of lifesaving drugs: an analogical model
Mascarenhas, Oswald A.; Kesavan, Ram; Bernacchi, Michael - In: Journal of Consumer Marketing 22 (2005) 7, pp. 404-411
Purpose – In light of the desire to bring about an increase in the global distribution of lifesaving drugs at affordable prices, the purpose of this paper is to focus on the global marketing of lifesaving drugs related to the current pandemic of HIV/AIDS. Design/methodology/approach – An...
Persistent link: https://www.econbiz.de/10014848496
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Assessing new product potential in an international context: lessons learned in Thailand
Vallaster, Christine; Hasenöhrl, Susanna - In: Journal of Consumer Marketing 23 (2006) 2, pp. 67-76
Purpose – Sets out to report on lessons learned by carrying out a concept test in Thailand. Where appropriate, aims to compare the adopted approach with the “regular” way by which the reported company assesses the potentials of new products. Based on these reflections, the authors seek to...
Persistent link: https://www.econbiz.de/10014848516
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Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing
Wood, Van R.; Pitta, Dennis A.; Franzak, Frank J. - In: Journal of Consumer Marketing 25 (2008) 7, pp. 419-429
interaction understood if successful marketing to the 4 to 5 billion undeserved bottom of the pyramid (BOP) people in the world … conceptual scheme of how these ideas are connected, how they interact in today's business world, and how they can lead to ongoing … will not be effective. Originality/value – Global umbrella brands of the rich world (BrandAmerica, EuroBrand, BrandNippon …
Persistent link: https://www.econbiz.de/10014848695
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Lessons for successful BOP marketing from Caracas' slums
Ireland, John - In: Journal of Consumer Marketing 25 (2008) 7, pp. 430-438
Purpose – The purpose of this paper is to explain how leading firms can profitably serve poor consumers by targeting the urban bottom of the pyramid (BOP) with appropriate marketing practices. Design/methodology/approach – The approach taken is an integrative analysis of existing literature...
Persistent link: https://www.econbiz.de/10014848696