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Dialogue and its role in the development of relationship specific knowledge

Ballantyne, David - In: Journal of Business & Industrial Marketing 19 (2004) 2, pp. 114-123

In this article, dialogue is explored as an interactive process of learning together. This process is often spontaneous and unruly but bounded by a serious intent to reach mutual understanding. Also, the concept of relationship specific knowledge is introduced to explain how trust between...

Persistent link: https://www.econbiz.de/10014842727

Organizational cross-cultural differences in the context of innovation-oriented partnerships

Ghauri, Pervez; Rosendo-Rios, Veronica - In: Cross Cultural & Strategic Management 23 (2016) 1, pp. 128-157

research agreements with the aim of fostering the transfer of knowledge and innovation. It analyzes the key organizational …

Persistent link: https://www.econbiz.de/10014693070

Customer involvement in new product development

Lagrosen, Stefan - In: European Journal of Innovation Management 8 (2005) 4, pp. 424-436

Purpose – The purpose of the paper is to create an increased understanding of new product development processes concerning customer involvement. A relationship marketing perspective has provided the theoretical basis, allowing a new perspective. Design/methodology/approach – A qualitative,...

Persistent link: https://www.econbiz.de/10014721098

Supply chain collaboration: capabilities for continuous innovation

Soosay, Claudine A.; Hyland, Paul W.; Ferrer, Mario - In: Supply Chain Management: An International Journal 13 (2008) 2, pp. 160-169

Purpose – The purpose of this study is to investigate how collaborative relationships enhance continuous innovation in … relationships and their importance for successful innovation. The study adopted a qualitative approach to investigating these … increased effectiveness as well as embark on both radical and incremental innovation. Research limitations/implications – The …

Persistent link: https://www.econbiz.de/10015008522

Customer community and co‐creation: a case study

Rowley, Jennifer; Kupiec‐Teahan, Beata; Leeming, Edward - In: Marketing Intelligence & Planning 25 (2007) 2, pp. 136-146

product innovation and engaging customers in co‐creation of a consumption experience. Design/methodology/approach – A review … on product innovation and customer‐community development. Discussion reflects in more detail on the lessons from the case … innovation to actively co‐creating experiences with customers, fostering a sense of community among users, facilitating …

Persistent link: https://www.econbiz.de/10014946053

Relationship Quality: What It Means in Indian Retail Context?

Verma, Harsh V.; Duggal, Ekta - In: International Journal of Asian Business and Information … 8 (2017) 3, pp. 14-35

With services becoming the impetus of growth in economies across the world, quality has emerged as one of the critical issues that need adequate attention. Customers have a larger role to play in defining the success of services as these are customer-oriented in nature. The complex nature of...

Persistent link: https://www.econbiz.de/10012042591

Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence from a Manufacturing Company

Abd-El-Salam, Eman Mohamed - In: International Journal of Customer Relationship … 8 (2017) 2, pp. 21-44

The purpose of this paper is to examine how brand image, value equity (conceptualized as relationship value), and relationship equity (conceptualized as relationship quality) and customer loyalty play a vital role in the Egyptian business to business market-and to test it empirically in...

Persistent link: https://www.econbiz.de/10012043763

Relationship Marketing Model: The Effect of Emotion on Relationship Between Hoteliers and Customers of Five Star Hotels in Bangladesh

Sarwari, Sara - In: International Journal of Customer Relationship … 9 (2018) 2, pp. 16-32

To keep the customer loyal, today relationship marketing gets more and more attention in hospitality industry especially in the hotel business. This article develops a model of relationship marketing to empirically investigate: (1) the effect of emotions on relationship quality; and (2) and the...

Persistent link: https://www.econbiz.de/10012043778

Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry

Shams, S. M. Riad - In: International Journal of Online Marketing (IJOM) 6 (2016) 2, pp. 1-17

In one hand, marketers have privileges to obtain additional information about their target markets through the online businesses. On the other hand, customers and other stakeholders have an enormous flow of information to compare between competitive value propositions, available in the market....

Persistent link: https://www.econbiz.de/10012046797

Model of Relationship Marketing Partnerships Between Batik SMEs and Batik Distributors in Central Java, Indonesia

Naili, Farida; Naryoso, Agus; Ardyan, Elia - In: International Journal of Social Ecology and Sustainable … 8 (2017) 4, pp. 1-14

This article develops and tests the model for the determinants of satisfaction and loyalty. The aim of this study is to analyze: (1) the effect of confident on relationship quality, (2) the effect of confidence on mutual benefit, (3) the effect of mutual benefit on relationship quality, (4) the...

Persistent link: https://www.econbiz.de/10012047714

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