Barin Cruz, Luciano; Avila Pedrozo, Eugenio; Bacima, … - In: Management Decision 45 (2007) 8, pp. 1297-1319
Purpose – Inspired by a framework about the insertion of sustainable development in business strategy proposed by Steurer et al. , the purpose of this article is to describe the Caras do Brasil (Faces of Brazil) program, highlighting its characteristics and how these can contribute to a new...