Knowledge is one of the fundamental cognitive objects in the brain among those of data, information, and intelligence. Knowledge can be classified into two main categories, i.e., conceptual knowledge for knowing to-be and behavioral knowledge for knowing to-do, particularly the former. This...

This article discusses how leakage of knowledge can occur in value creation networks embedded in knowledge-intensive firms, and how a collaborative approach can be utilized to minimize risk and increase sustainability. For knowledge to be preserved from unintentional outflow, its confidential...

This study focuses on consumers' behaviour towards Fruits and Vegetables (FVs) under economic crisis. The implementation of both factor analysis and logistic regression reveals discrete consumer groups, affected and not affected by the ongoing economic crisis. Interviewees were selected...

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different...

This paper reviews literature on alternative convenience food choices and analyses the findings from consumer behaviour and manufacturing/retailing perspective. As consumers' demand for easy prepared and healthier food products has gradually increased, so has the related research activity. This...

Fresh fruits and vegetables constitute the basis of many people's daily nutrition habits and different distribution systems have been developed to cover daily supply needs. Important components of alternative distribution channels among others are high quality, high standards and...