Abstract Management by Objectives (MbO) is defined as the synthesis of goal setting, participation in decision making …

rational choice theory, trust turns out to be a new form of control by calculation. This contribution suggests an alternative … concept of trust, compared to „situated trust“. This concept is based on a theory of practice approach and implies an actual …

Summary This paper is a brief history of game theory with its main theme being the nature of the decision makers … developments of what many believe to be progress in game theory. The first stage, classical game theory, is defined by John von … Neumann’s and Oskar Morgenstern’s pioneering book “Game Theory and Economic Behavior” which introduced the concept of …

purchase decision is identified as “consumer guilt” and may provide opportunities for marketers to influence the consumer … decision process. A negative emotion which results from a consumer decision that violates one′s values or norms, explores the …

that the decision about which type of promotion to use depends on whether a price‐conscious or a premium product market …

psychology (behaviour analysis). It is argued that a model of purchase and consumption cannot be founded on an unreconstructed … philosophy of psychology and the empirical investigation of human operant performance, a tenable Behavioural Perspective Model …