Purpose – The purpose of this paper is to explore the evolution of “product‐service” (P‐S) strategies in the aerospace sector. Despite the widespread perception that aerospace organisations are advanced in terms of P‐S integration, little is known about the realities of P‐S...

It seems that manufacturers are increasingly accepting that the focus in today’s market is innovation; products that clearly differentiate themselves from others while also being affordable, reliable, and early to market. Moreover, there is a realisation that past initiatives aimed solely at...

It appears that many companies, including SMEs, are increasingly accepting the strategic importance of product lifecycle management (PLM) technologies. These companies now recognize that their most valuable asset is the wealth of information about their products, and that PLM forms the product...

Purpose – To explain “product lifecycle management”. Design/methodology/approach – This briefing is prepared by an independent writer. Findings – According to CIMdata, the overall PLM market is now worth around $17 billion, with nearly two thirds of this spend being on the primary...

Purpose – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings –...

Offers a framework which can assist managers to carry out new product planning and development activities with an explicit focus on consumer value perceptions. Describes how consumer perceptions of benefits and sacrifices are related to value perception. Presents conditions for successes of each...

Examines the inherent risks of brand extension alongside empirical evidence of the success rates of brand extensions compared with brand‐name product launches. Concludes that the brand extension is justifiable only when it can be clearly shown to enhance the success of a new product launch and...

What are the keys to superior new product performance? Integrates the results of several of NewProd studies of hundreds of new product successes and failures. Identifies the key drivers of new product performance, where “performance” is measured in a variety of ways, including profitability,...

Posits that developing breakthroughs is much more costly and risky than introducing simple product line extensions. Therefore, breakthroughs need to be managed differently. After developing a model to manage breakthroughs, generates a series of hypotheses and tests them against the information...

In the new product development (NPD) literature, little attention has been paid to the use of external marketing consultancies in the process. This work describes a study, using both personal and telephone interviewing, of 50 British‐based consumer goods companies with a view to identifying...