Almutairi, Shihanah; Heller, Michael; Yen, Dorothy - In: Cross Cultural & Strategic Management 28 (2020) 1, pp. 158-176
Purpose: This paper addresses the clustering of several Arab states on Hofstede's national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. It is imperative to distinguish the region's various national cultures, in order...