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Making Space for the Psychology of Creativity in Dance Science

Clements, Lucie; Weber, Rebecca - In: International Journal of Art, Culture and Design … 7 (2018) 1, pp. 30-45

Creativity is commonly recognized as a complex phenomenon; one which entails a range of debates around definition, process and product, domain specificity, cross-discipline generalisability, and appropriate testing measures. The psychology of creativity appears to find a fitting home in dance...

Persistent link: https://www.econbiz.de/10012042632

Our Byzantine heritage: consumption of the past and its experiential benefits

Chronis, Athinodoros - In: Journal of Consumer Marketing 22 (2005) 4, pp. 213-222

practices. Moreover, the beneficial consumption outcomes of the past are mediated by imagination that functions as a “linking …

Persistent link: https://www.econbiz.de/10014848464

Think outside the box: managerial relevance and theoretical developments within B2B marketing

Anna Cederlund, Cecilia - In: Journal of Business & Industrial Marketing 29 (2014) 7/8, pp. 642-651

Purpose – This article aims to identify methodological openings and barriers for using managerial relevance as a method to further business to business (B2B) marketing theory. Design/methodology/approach – There is currently an imbalance between two research modes; notably, the normative...

Persistent link: https://www.econbiz.de/10014844704

Strategy's main failure: the extermination of livelihood?

Marren, Patrick - In: Journal of Business Strategy 34 (2012) 1, pp. 47-49

– Breakthrough strategies are triumphs of imagination over plodding incrementalism. A lack of strategic imagination may be one of the …

Persistent link: https://www.econbiz.de/10014845374

The Hero's dream and other primordial patterns of imagery

Moxnes, Paul - In: Journal of Organizational Change Management 26 (2013) 4, pp. 638-653

Purpose – The purpose of this paper is to explore the effects of archetypes on collective fantasies and covert ideations and argue that archetypal fantasies, dreams and emotions impact organisational performance all the way down to the bottom line. Design/methodology/approach – The author...

Persistent link: https://www.econbiz.de/10014891873

Moral imagination and active imagination: searching in the depths of the psyche

Rozuel, Cécile - In: Journal of Management Development 31 (2012) 5, pp. 488-501

Purpose – The purpose of this paper is to highlight the parallels between the ethical concept of moral imagination and … the psychoanalytical concept of active imagination. A model combining both concepts is then proposed and discussed. The … literature from the field of business ethics and analytical psychology. Findings – Imagination is a thoroughly ambivalent concept …

Persistent link: https://www.econbiz.de/10014882862

Liberating imagination about ageing

Browne, Bliss W. - In: Foresight 5 (2003) 6, pp. 69-72

We are in the midst of a positive ageing revolution and a revolution in the workplace as well. We’ve been given a whole extra generation of life to use in a new way. How shall we take advantage of this gift of nature to evolve the human species? Might the purpose of increased longevity be to...

Persistent link: https://www.econbiz.de/10014742840

Consumer imagination in marketing: a theoretical framework

Philips, Barbara J. - In: European Journal of Marketing 51 (2017) 11/12, pp. 2138-2155

Purpose Imagination is a complex mental process where consciousness departs from reality to create new content not … currently found in existence. Imagination is key to marketing persuasion, but studies that examine consumer imagination in …. This paper aims to provide a review of the existing literature on consumer imagination relevant to marketing scholarship …

Persistent link: https://www.econbiz.de/10014723965

When Hershey met Betty: love, lust and co‐branding

Askegaard, Søren; Bengtsson, Anders - In: Journal of Product & Brand Management 14 (2005) 5, pp. 322-329

Purpose – This paper seeks to present a cultural approach to co‐branding. The purpose here is to discuss issues concerning the phenomena of brand and branding with particular focus on the mythological narratives that are at stake in a brand. Design/methodology/approach – This paper...

Persistent link: https://www.econbiz.de/10014895869

The kaleidic world of entrepreneurs

H. Chiles, Todd; R.S.T.A. Elias, Sara; G. Zarankin, Tal; … - In: Qualitative Research in Organizations and Management: … 8 (2013) 3, pp. 276-307

creative imagination as a wellspring of entrepreneurship. Design/methodology/approach – The paper employs a case study design …

Persistent link: https://www.econbiz.de/10014989296