Over recent years supply chain management has grown in importance because of the proliferation of improved information … functional silos toward integrated activities. Logistics and supply chain management emphasize achieving lowest total cost … both accounting and supply chain management perspectives. Next, it identifies key leverage points that are necessary to …

: challenges by upper management regarding the wisdom and effectiveness of the marketing strategy; marketers′ reduced ability to … estimating the earnings of core operations. Examines the impact on marketing managers of the “fallout” that may result from … changes in management policies which are prompted by the perceptions of poor earnings performance. This fallout includes …

quantitative value management, which depends far more on independent number‐crunching and computer analysis.  …

Relationship marketing (RM) has emerged as a new marketing idea for many firms in Western countries. The aim of this … relationships is developed, structural and social bonds are identified and whether RM is a paradigm shift for marketing theorists … and practitioners is debated. This paper argues that RM is not a paradigm shift, but rather an appropriate marketing …

It is argued that one of the keys to successful management is the harvesting of change. The implications of change on …

the context of the short and long term. Explicit in these is not only a need for marketing and manufacturing to work well … core parts of the firm. Shared understanding of marketing and manufacturing′s approach is the starting point. The other is …

Guest history is a valuable service and marketing tool. In particular, it is likely to become a strategic device for …

variables relating to: support policies provided by tourist boards (e.g. in the marketing area, tax exemptions, financing, staff … subsidies, etc.); the development of co‐operative management programmes; and training policies and concern for the protection of …