(non-favored) disadvantaged customers perceive fairness in retailers’ marketing tactics. Design/methodology/approach – A … relationships. Service and marketing communications concern the advantaged customers most, while pricing is the most important … consequences for retail management and consumer marketing. Originality/value – Contributions are made to the literatures on CRM and …

trust in dyadic business relationships with both one‐to‐one and multiple informants, as well as symmetric and asymmetric … introduced in this context to measure and evaluate the relationship properties of mutual trust in the context of one‐to‐one and … overall impression of the mutual trust in the studied relationships is that they are well balanced. It may erroneous, since …

predicts all three relationship quality constructs, whereas brand logo identification only predicts satisfaction and trust. Out … of the two, brand logo benefit is a better predictor of satisfaction, trust, and commitment. Originality/value – This is … trust.  …

marketing behavior on trust in firms; and the moderating role of gender, age, and education of the consumer. Design … decreases consumer trust. The study also revealed that the link between idealism and perceived marketing unethicality is …Purpose – The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust …

Acceptance Model (TAM) and trust. Design/methodology/approach – The paper seeks to conceptually develop an integrated framework … interaction. The TAM model is taken as a point of departure where trust and trustworthiness, being essential in insurance … relationships, have been included in the model. Trust is divided into perceived competence, perceived benevolence and perceived …

A marketing programme for the financial services industry is presented and, specifically a model developed which could … be used to market trust services in the banking industry. A trust referral programme provides financial institutions with … properly structured referral programme will ot only benefit the trust department, but also provide a higher service level for …

Purpose – Seeks to better understand whether a retailer's trust in a manufacturer is a key concept in their motivation … in The Netherlands. These retailers had to answer questions about their trust in a manufacturer, the manufacturer …'s investments in the relationship, and their marketing efforts. Questions were also asked about the allocation of their own scarce …

Purpose – The purpose of the present study is to analyze the role the existing trust between marketing and R&D plays on … a new product development performance. As trust determining factors four key variables of relationship marketing have … favored by the existence of affective bonds among the participants. In this respect, the existing trust between marketing and …

, the model needs to be tested with other samples and research objects. Marketing research into trust should focus on … intention and WOM behaviour. Marketing research should pay more attention to the role of trust in gaining new customers …. Practical implications – Because of the positive influence on marketing success, managers should focus on trust …