Purpose – This paper aims to argue that the methodologies adopted by the conventional management accounting in selecting between or among two or more alternative courses of action, both in the long-term and the short-term decision making endeavours conflict with the overall objective ( ...

Accurately estimating consumer preferences for new products is an arduous task made difficult by the fact that individuals tend to exhibit a number of biases when answering hypothetical survey questions. Experimental auctions have advantages over conventional methods of estimating consumer...

Purpose – The purpose of this paper is to estimate an individual’s probability of preservation of the night view of Han-River bridge tax using the contingent valuation method (CVM) and to present the effects of 4Es on experience economy theory. Design/methodology/approach – The on-site...

Purpose – Experimental auctions are widely used as a non-hypothetical value elicitation method to examine consumer preferences for novel, controversial foods. However, despite its advantages over hypothetical methods, its practice might lead to a wide variety of biases. The purpose of this...

Purpose Unlike some developed countries, Chinese food safety certification system is multi-level including organic/green/hazard-free certifications. The purpose of this paper is to assess consumers’ preferences for tomatoes carrying these different labels. Design/methodology/approach Data used...

In the current article, the authors describe an applied procedure to support collective decision making for applications in agriculture. An extended 2-page abstract of this paper has been accepted by the EFITA WCCA congress and this manuscript is an extended version of this submission. The...

Effective decision-making requires economic analysis to be beneficial in a project environment. Producing effective economic decisions is based on various factors and methods, including payback period (PBP), internal rate of return (IRR), and net present value (NPV). Once projects are...

Recently, the importance of community-centric systems is increasing in the human society. Human-centric systems can enhance the accessibility and usability of systems and devices, and they can improve the quality of life in many areas such as supporting human activities, communication and...

The aim of this conceptual paper is to propose a toolkit to assist entrepreneurs to evaluate their organizational goals achievement. This toolkit is design as a clear set of systematic guideline for organizations to analyse their data to extract value that meet certain organizational goals. It...

The tremendous growth of data of all forms has led to an increase in research on the uses and outcomes of Business Intelligence and Analytics (BI&A). Much of the current research however, focuses on the technological aspects. The process of decision making with data is treated more or less like...