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HRM Practices in Banking Sector of Pakistan: Case of National Bank of Pakistan
Rahimi, Roya; Nadda, Vipin; Hamid, Muhammad - In: International Journal of Asian Business and Information … 7 (2016) 2, pp. 25-50
the Banking Sector of Pakistan. The impact of training, compensation, performance evaluation, and promotion practices have …
Persistent link: https://www.econbiz.de/10012042575
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Modelling and Analyzing Consumer Behaviour Employing Observational Data
Kyrdoda, Yuliia; Hammami, A.Malek; Periklis, Drakos; … - In: International Journal of Food and Beverage … 3 (2018) 1, pp. 42-57
“Final Purchase”. H2 tests “Promotion” over “Final Purchase”. H3, H4 and H5 were established to test the influence of …, Nationality, Gender), as well as “Time” and “Promotion,” have a significant effect on “Purchase” and that “Time” has a greater …
Persistent link: https://www.econbiz.de/10012044778
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Keeping Adult Education in the Mix: Using the Marketing Mix to Foster Viable and Sustainable Graduate Programs for Adult Learners
Taylor, Jonathan E.; Andrews, Josie L. - In: International Journal of Technology and Educational … 7 (2017) 1, pp. 26-37
Generally, educators dislike marketing their programs and have traditionally operated on a “build it and they will come” principle. This method is potentially jeopardizing the sustainability of adult education graduate programs throughout the United States, resulting in some graduate...
Persistent link: https://www.econbiz.de/10012048409
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Employment Adjustments on the Internal and External Labour Market – An Empirical Study with Personnel Records of a German Company
Gerlach, Knut; Hübler, Olaf - In: Jahrbücher für Nationalökonomie und Statistik 229 (2009) 2-3, pp. 198-213
probit estimation in order to extract the relationship between the probability of overtime and of promotion. Unobserved … respect to overtime and promotion adjustments, is split into two estimates. On the one hand we do not distinguish between the … a promotion reduces the probability to leave the firm while overtime is positively associated with an external job …
Persistent link: https://www.econbiz.de/10014609258
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Family centres: protection and promotion at the heart of the Children Act 1989
Warren‐Adamson, Chris; Lightburn, Anita - In: Journal of Children's Services 5 (2010) 3, pp. 25-36
This article reflects on the significance of family centres in the UK as a mirror of new possibilities for child welfare in the years following the Children Act 1989. The Act empowered local authorities in England and Wales to provide family centres as part of ‘family support practice’. The...
Persistent link: https://www.econbiz.de/10014852645
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Marketing and promotion of e‐books in academic libraries
Vasileiou, Magdalini; Rowley, Jennifer - In: Journal of Documentation 67 (2011) 4, pp. 624-643
promote e‐books; promotion via academics; the issues and challenges in promoting e‐books; and future plans for the promotion …Purpose – The purpose of this paper is to report research into the marketing and promotion of e‐books, and use this as …. Interviews focussed on: the existence of a promotion/marketing strategy for e‐books; the marketing and promotion tools used to …
Persistent link: https://www.econbiz.de/10014853496
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The Bare Bones: Introduction to Integrated Marketing Communication
Blakeman, Robyn - In: Journal of Consumer Marketing 27 (2010) 6, pp. 566-566
Persistent link: https://www.econbiz.de/10014848843
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Effective use of advertisements promoting sale prices
Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70
Draws from various theoretical bases and empirical research to offer managerial recommendations concerning the communication of sale price information in advertisements. Addresses the manner in which the manipulation of price cues, semantic cues and product cues in an advertisement can...
Persistent link: https://www.econbiz.de/10014849079
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The Tarnished Image
Hogan Henthorne, Beth; Henthorne, Tony L. - In: Journal of Consumer Marketing 11 (1994) 3, pp. 44-54
The impact of negative publicity on health services organizations can be severe and wide ranging. Being able to cope effectively with, and minimize, the impact of negative publicity should be an important consideration for all care providers. Reviews the typical causes of egative publicity and...
Persistent link: https://www.econbiz.de/10014849108
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In‐store trade promotions ‐ profit or loss?
Lucas, Anthony - In: Journal of Consumer Marketing 13 (1996) 2, pp. 48-50
Argues that only by sharply improving the effectiveness of trade promotion can manufacturers hope to influence base … sales volumes. Discusses managers’ concentration on promotion at the expense of product innovation and brand franchise …
Persistent link: https://www.econbiz.de/10014849142