In‐store trade promotions ‐ profit or loss?
Year of publication: |
1996
|
---|---|
Authors: | Lucas, Anthony |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 13.1996, 2, p. 48-50
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Brands | New product innovation | Performance | Promotion | Sales |
-
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K., (2020)
-
The Bare Bones: Introduction to Integrated Marketing Communication
Blakeman, Robyn, (2010)
-
Commentary: A Perspective on Brands
Kim, Peter, (1992)
- More ...
-
Effects of CSR on employee retention via identification and quality-of-work-life
Kim, Jungsun (Sunny), (2020)
- More ...