This study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, and purchase intentions with respect to a service‐industry product: international cruise‐line packages in Singapore. Star Cruise (Malaysia) and Royal Caribbean Lines (USA) were...

This empirical study focusses on consumers’ attitude to low‐involvement products, bread and coffee, in a newly‐industrialized nation. Using data from 236 consumers in Singapore, the study examines the influence of country of origin (COO) relative to other product attributes in consumers’...

Purpose – The purpose of this paper is to measure and analyze industry export competitiveness of India and it tries to achieve this by presenting a multi‐dimensional framework for measuring and illustrating industry export competitiveness. Design/methodology/approach – The framework...

Purpose – This paper examines the challenges facing multinational enterprises (MNEs) in finding competent managers to staff operations and subsidiaries in emerging market economies (EMEs). Design/methodology/approach – The key question examined is – who is going to manage the business...

Marketing organizations are establishing Websites at an unprecedented rate. Despite this rapid growth, many firms are developing Websites with an inadequate understanding of the domestic and international legal issues associated with having a presence on the Internet. This lack of knowledge can...

International joint ventures (IJV) management teams exhibit organizational commitment to multiple organizations: to the IJV, to the domestic parent, and to the foreign parent. Conflicting loyalties occur when there is an unbalanced commitment to these entities. An empirical study found that...

Purpose: This paper aims to investigate organizational learning (OL) at the individual, group and organizational levels in service and manufacturing firms in Mexico to determine if there are differences in how OL operates or in the link between OL and firm performance....

Purpose – Although considerable consumer research has focused on family purchase decision‐making in families in Western countries, only limited attention has been paid to family purchase decision‐making within Eastern cultures. This study was designed to explore for the possible...

Purpose – The ascendancy of the shopping mall as a significant shopping, social interaction and/or entertainment destination has had a major impact on retail strategies and the retail landscape in numerous countries, especially the USA. Shopping malls are not nearly as well established in...

Purpose – Despite the spread in usage and ownership of credit cards, few studies have examined its effect on consumer debt in developing nations. The main purpose of this paper is to understand consumers' attitude and spending behavior using credit cards. Design/methodology/approach – This...