Reviews the use of Expert Systems and their possible future applications and potential for marketing. The three major sections are organized to show application areas, marketing applications and finally the financial services sector. Discusses also the implications for different sectors and...

Purpose – Hard decision analysis models allow complex decisions to be broken down into easier‐to‐handle and precisely defined sub‐problems and also provide a documented rationale for the decision. This paper aims to investigate why the course of action prescribed by a hard decision...