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E-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes

Kushwaha, Gyaneshwar Singh; Kaushal, Mukesh - In: International Journal of Online Marketing (IJOM) 6 (2016) 4, pp. 36-53

The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows … confirm the conceptual model proposed in the research. The results indicate that Indian consumers are still price sensitive …

Persistent link: https://www.econbiz.de/10012046808

Beyond private label panache: the effect of store image and perceived price on brand prestige

Beneke, Justin; Zimmerman, Natalia - In: Journal of Consumer Marketing 31 (2014) 4, pp. 301-311

Purpose – The purpose of this study is to explore the effect of store image and perceived price on the consumer … underpin the construct of brand prestige, which is used as a vehicle to assess consumers’ affinity toward the brand. Design … empirically tested the eight hypotheses embedded within the conceptual model. Findings – The results suggest that perceived price …

Persistent link: https://www.econbiz.de/10014850505

Consumers' definitions of apparel value: An investigation of department store shoppers

Cassill, Nancy L.; Thomas, Jane B.; Bailey, Erica M. - In: Journal of Fashion Marketing and Management: An … 1 (1997) 4, pp. 308-321

value is imperative to the success of the industry. Value has often been defined as price or quality; other factors such as … acceptable price’, and (d) product features and marketing attributes are weighted differently, yielding three consumer value …

Persistent link: https://www.econbiz.de/10014868187

Quality standards in drug and medical information departments

Khan, Sadia; Bawden, David - In: Aslib Proceedings 52 (2000) 4, pp. 134-142

Quality standards in the enquiry answering function of health service drug information units and of pharmaceutical industry medical information departments are studied by an interview/questionnaire survey. Factors examined include the use of standardised and documented procedures, adherence to...

Persistent link: https://www.econbiz.de/10014674074

The Marketing of Pharmaceuticals in Japan by American Firms

Pahud de Mortanges, Charles; Rietbroek, Jan‐Willem; … - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 2, pp. 3-24

States that although Japan's pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has actually retreated slightly. Its major competitor continues to be the USA, while its three top European rivals: Germany,...

Persistent link: https://www.econbiz.de/10014675754

Indicators for measuring environmental sustainability : A case study of the pharmaceutical industry

Veleva, Vesela; Hart, Maureen; Greiner, Tim; Crumbley, Cathy - In: Benchmarking: An International Journal 10 (2003) 2, pp. 107-119

Ten years after the Earth Summit, a frequently asked question is how much, if any, progress has actually been made toward sustainable development. This article provides insight into the progress made by business in addressing and measuring progress toward sustainable production. Using a...

Persistent link: https://www.econbiz.de/10014683202

Corporate strategy R&D and technology transfer in the European pharmaceutical industry: research findings

Simango, Chris C.B. - In: European Business Review 12 (2000) 1, pp. 28-33

Discusses the extent to which American, European and Japanese pharmaceutical multinational enterprises (MNE) with subsidiaries in the Republic of Ireland have localised specific forms of R&D and contributed to technology transfer. Reports on a survey in which chief executive officers of...

Persistent link: https://www.econbiz.de/10014713038

Marketing pharmaceuticals in Japan: background and the experience of US firms

Pahud de Mortanges, Charles; Rietbroek, Jan‐Willem; … - In: European Journal of Marketing 31 (1997) 8, pp. 561-582

States that although Japan’s pharmaceutical industry has succeeded in steadily advancing its total sales revenues in recent years, its market share of worldwide volume has actually retreated slightly. Its major competitor continues to be the USA, while its three top European rivals: Germany,...

Persistent link: https://www.econbiz.de/10014723227

Improving pharmacy store performance: the merits of over-the-counter drugs

Wieringa, Jaap Edo; Reber, Katrin Christiane; Leeflang, … - In: European Journal of Marketing 49 (2015) 7/8, pp. 1276-1299

Purpose – This study aims to increase understanding of the factors that affect retail pharmacy performance. This paper investigates how various product-, store-, customer- and competitor characteristics affect over-the-counter (OTC) drug sales and thus store performance....

Persistent link: https://www.econbiz.de/10014723945

The Value of Patent Expiration

McKellar, Michael R.; Frank, Matthew; Huskamp, Haiden; … - In: Forum for Health Economics & Policy 15 (2012) 2

1990s and early 2000s because of high prices of many drugs. We argue that the benefits of pharmaceuticals should be …

Persistent link: https://www.econbiz.de/10014591806