The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows … confirm the conceptual model proposed in the research. The results indicate that Indian consumers are still price sensitive …

Purpose – The purpose of this study is to explore the effect of store image and perceived price on the consumer … underpin the construct of brand prestige, which is used as a vehicle to assess consumers’ affinity toward the brand. Design … empirically tested the eight hypotheses embedded within the conceptual model. Findings – The results suggest that perceived price …

value is imperative to the success of the industry. Value has often been defined as price or quality; other factors such as … acceptable price’, and (d) product features and marketing attributes are weighted differently, yielding three consumer value …

1990s and early 2000s because of high prices of many drugs. We argue that the benefits of pharmaceuticals should be …

pharmaceuticals, medical products and medical procedures. We do not have a general theory on the determinants of technological …

processes of search, the discovery of new submarkets as well as the interactions between patent protection, imitation and price …

directly on the message by talking to their doctor about the advertised brand. Consumers report that they are more likely to … educate consumers, facilitate improved ad campaign recognition, brand recall and message association, and help promote more …

perceived importance of various factors which influence purchase behavior: price, commercial influences, and personal influences.  …