Purpose – A growing need for global sourcing of business has subjected firms to higher levels of uncertainty and increased risk of supply disruption. Differences in industry and infrastructure make it more difficult for firms to manage supply disruption risks effectively. The purpose of this...

Purpose – The aim of this paper is to emphasize the role of the place of origin in overcoming the information asymmetries that characterize in particular “experience” and “credence” goods. Design/methodology/approach – After having summarized the role of the country‐of‐origin...

A number of studies have shown that many factors influence the development of the tobacco companies. This article analyzes the market demand of the Chinese tobacco and efficiency evaluation about Yantai Tobacco Company in order to improve customer satisfaction, repeating purchase intention and...

Using panel data for a cross-section of countries, several previous studies estimate the effect of advertising bans on cigarette consumption. These studies suffer from three problems: (1) structural change in cigarette demand functions; (2) endogeneity of advertising bans; and (3)...

Asserts that tobacco companies are using unscrupulous marketing methods to sell cigarettes in Eastern Europe. As the Western market has stagnated, this area of the world is considered the new frontier. Whilst tobacco companies claim not to be encouraging new smokers to take up the habit, there...

Analyses successful international ads for alcoholic drinks, cigarettes and corporate identity to determine the core meanings for each product. Argues that these meanings constitute “cultural definitions” of the products, and that they represent a significant aspect of marketing information....

Demographic segmentation variables are cheap and easy to measure, while psychographic variables are more expensive and harder to measure, but can provide more insight into consumers’ psychology. Suggests that a prima facie case exists for the suitability of astrology as a segmentation variable...

Discusses issues around marketing and the debate on legality of drugs. Notes that, while there has been a consideration of ways in which drug restrictions could be loosened, there is an underlying fear of the effects of marketing of such products. Looks also at issues surrounding the marketing...

The decline in cigarette consumption within developed countries makes the exploitation of new markets particularly important to tobacco companies. UK data on exports is used to show that, by splitting the sample into three groups, income and prices have significant but different effects on...

The promotion of tobacco products has received detailed attention. However, this research has focussed on the effects of tobacco advertising or sponsorship, and how restrictions on promotion activities affect demand. By contrast, comparatively few studies have examined the regulatory...