and social behavior of people. The role of men and the trait of masculinity has been considered as the norm and in most … cases the portrayal of men in media is seen as unproblematic and exemplary. In view of such a situation it becomes immensely … important to not how find out the roles of men in regard to the women but also how men too have problems in constructing the …

.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread … of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on … individuals' willingness to support censorship or public service advertising. The findings demonstrate that despite the difference …

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience …, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the … ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising. …

and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly … of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed … ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is …

, the author presents this catoptric metaphor as a specific epistemological trope within the advertising designs that the …

This article positions wearables advertising within the realm of rhetoric and presents an analysis of rhetorical …

the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on … entry point to engage with the advertising content or message. This work presents a theoretical overview of semiotics to … practitioners and is also proposed as a venue for effective partnership between academia and practitioners in advertising. A …

analysed quantitatively and comparisons across gender and age were made. The findings revealed that Malaysian students have … gender is significant to a certain extent and less so for age. …