Climbing the ladder or chasing a dream? : men's responses to idealized portrayals of masculinity in advertising
Year of publication: |
2012
|
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Authors: | Zayer, Linda Tuncay ; Otnes, Cele |
Published in: |
Gender, culture, and consumer behavior. - New York, NY [u.a.] : Routledge, ISBN 1-84872-946-4. - 2012, p. 87-110
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Subject: | Werbung | Advertising | Geschlecht | Gender | Männer | Men | Sozialpsychologie | Social psychology | Nordamerika | North America |
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