Showing 1 - 10 of 31
Outbound logistics focuses on the distribution to the point of sales, such as - collection, storage, and distribution systems etc. Marketers must understand – what the customer wants in terms of logistics and how it can create value to the customers? Based on this scenario, this study focuses...
Persistent link: https://www.econbiz.de/10012042895
Multimodal is quite established as communication metaphor in user interfaces and there is at least some limited prima facie case that can be used to influence positively consumer behaviour. This paper explores the perceptions of users to interactive multimodal e-branding and its effect on the...
Persistent link: https://www.econbiz.de/10012047921
This study aims to explore factors that have impact on purchase decision on a social commerce, viz., social media Instagram. Thus, several dimensions namely eWOM referral, celebrity endorsement, information quality, brand satisfaction, brand trust and brand attachment are identified and...
Persistent link: https://www.econbiz.de/10012048843
Task scheduling is widely studied in various environments such as cluster, grid and cloud computing systems. Moreover, it is NP-Complete as the optimization criteria is to minimize the overall processing time of all the tasks (i.e., makespan). However, minimization of makespan does not equate to...
Persistent link: https://www.econbiz.de/10012043361
The purpose of this article is to investigate the relationship between job satisfaction (JS) and customer satisfaction (CS) in the Social Security Insurance Organization (SSIO) in Iran. The statistical population of this research is composed of employees and customers of Tehran SSIO. Two...
Persistent link: https://www.econbiz.de/10012043780
This article draws insight from the literature to propose a model interlinking key stages in the consultative selling process, customer engagement, and customer satisfaction. It is argued that customer journey should be designed as a process of empowering customers to make the right choices and...
Persistent link: https://www.econbiz.de/10012043784
This study investigated customers' preferences of payment systems and the influence of demography on the attitude of customers towards e-payment services. Survey responses were received from 558 bank customers. The t-test and the analysis of variance were employed to examine the differences in...
Persistent link: https://www.econbiz.de/10012044296
The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of...
Persistent link: https://www.econbiz.de/10012044331
The technology based self service banking (TBSSB) refers to automated banking services that customer avail without interaction with bank employees. This paper investigates the relationship between dimensions of TBSSB service quality, customer satisfaction and loyalty. The paper also examines the...
Persistent link: https://www.econbiz.de/10012044714
It is sometimes argued that bigger is better. However, that is not always the case. Smaller, community banks are the lifeline of the towns that span the country. Community banks, where a customer is considered a ‘human being', understand their local target market better than their larger...
Persistent link: https://www.econbiz.de/10012045446