Beyond expectations : the effect of regulatory focus on consumer satisfaction
Year of publication: |
2012
|
---|---|
Authors: | Trudel, Remi ; Murray, Kyle B. ; Cotte, June |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 1, p. 93-97
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Kaufentscheidung | Purchase decision | Erwartungsbildung | Expectation formation | Persönlichkeitspsychologie | Personality psychology |
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