Ek Styvén, Maria; Foster, Tim; Wallström, Åsa - In: Journal of Research in Interactive Marketing 11 (2017) 4, pp. 416-431
Purpose The purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context. Design/methodology/approach Data were collected through a postal survey to a random sample of Swedish citizens, resulting...