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building relationship value in the B2B context of capital products and complex solutions in Egypt. We complemented the …
Persistent link: https://www.econbiz.de/10012043749
developing countries (e.g. Egypt) in particular. Building on the results of such a review, two stages methodology (namely survey … literature to examine and/or investigate E-Marketing adoption and implementation in general and in Egypt in particular. The …
Persistent link: https://www.econbiz.de/10012043754
Over the last couple of decades, the mobile communication companies have been growing rapidly and it plays a major role in the emerging economies that can't be underestimated. This study was conducted to better understand the factors that lead to brand loyalty in the Egyptian mobile retail...
Persistent link: https://www.econbiz.de/10012043756
The purpose of this study is to examine the moderating role of corporate image to the relationship between service recovery strategies and post-recovery satisfaction. Data were collected, using a questionnaire from 182 complaining customers in the mobile service sector. Hierarchical regression...
Persistent link: https://www.econbiz.de/10012043758
The purpose of this paper is to examine how brand image, value equity (conceptualized as relationship value), and relationship equity (conceptualized as relationship quality) and customer loyalty play a vital role in the Egyptian business to business market-and to test it empirically in...
Persistent link: https://www.econbiz.de/10012043763
using these systems to manage their money, accounts and savings information. As the field of IS grows, the BIS literature …
Persistent link: https://www.econbiz.de/10012043767
This article explores the growth of (SME) development in Egypt. It focuses on measuring the motives of Egyptian … administrated to 211 small and medium sized firm entrepreneurs in Alexandria, Egypt. The results of the article indicate that the …
Persistent link: https://www.econbiz.de/10012043773
Electronic democracy (e-democracy) is a way to engage citizens and politicians with their government through the use of Information and Communication Technology (ICTs) tools. Although the concept of e-democracy has been growing during the past years, few studies have examined how to achieve...
Persistent link: https://www.econbiz.de/10012044258
customers and banks. Though it emerged in the early 2000's, it is still in its infancy stage in Egypt. This study aimed to …
Persistent link: https://www.econbiz.de/10012044727
This article describes how in the middle of the winter of 2010 the “Spring of the Arab Nations” suddenly erupted without any warning all over the Middle East. However, the momentum of the uprisings was impeded rather quickly, and the hopes held out for the “Spring of the Arab Nations”...
Persistent link: https://www.econbiz.de/10012045423