An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt
Year of publication: |
2016
|
---|---|
Authors: | El-Gohary, Hatem ; El-Gohary, Zeinab |
Published in: |
International Journal of Customer Relationship Marketing and Management (IJCRMM). - IGI Global, ISSN 1947-9255, ZDB-ID 2586883-4. - Vol. 7.2016, 4 (01.10.), p. 1-26
|
Publisher: |
IGI Global |
Subject: | Case Study | Developing Countries | Egypt | E-Marketing Adoption | E-Marketing Implementation | E-Marketing | Small Business Enterprises | Survey |
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