Pujadas-Hostench, Jordi; Palau-Saumell, Ramon; … - In: Industrial Management & Data Systems 119 (2019) 5, pp. 1015-1030
Purpose: The purpose of this paper is to design and test a conceptual model integrating uses and gratifications (UGT), self-image congruity (SIC), and theory of planned behavior (TPB) theories to identify the drivers that lead users to develop intentions to purchase clothing products through...