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What did you do in the Great Paradigm War? Notes from the other side
Sherry, John - In: Journal of Historical Research in Marketing 6 (2014) 3, pp. 405-413
Purpose – The purpose of this paper is to reflect upon the author’s involvement in the paradigm wars of the 1980s in marketing and consumer research. In this paper, the author describes his role in the ecological succession of the discipline at a critical juncture between the early efforts...
Persistent link: https://www.econbiz.de/10014873588
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Locating the past in its silence: history and marketing theory in India
Varman, Rohit; Sreekumar, Hari - In: Journal of Historical Research in Marketing 7 (2015) 2, pp. 272-279
Purpose – The paper aims to argue, while examining the history of marketing theory in India, that the discipline is ahistorical, serves large business interests and is shaped by hegemonic Western knowledge. Design/methodology/approach – The primary sources of data were the marketing doctoral...
Persistent link: https://www.econbiz.de/10014873417
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The Marketing Institution by Ralph F. Breyer (1934)
Shaw, Eric - In: Journal of Historical Research in Marketing 6 (2014) 3, pp. 449-454
Purpose – The purpose of this review is to examine an early marketing textbook for its insights into concepts and theory that may have relevance today. Design/methodology/approach – To examine the book in light of the commentary provided by numerous scholars over the decades since its...
Persistent link: https://www.econbiz.de/10014873493
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On biography in marketing
Savitt, Ronald - In: Journal of Historical Research in Marketing 3 (2011) 4, pp. 486-506
biography in marketing, and to illustrate the process with an example of a developing study. Design/methodology/approach – The … article is based on a literature review of biography and a brief review of biography in marketing; the article illustrates … biographical research and writing. Findings – The discussion introduces approaches for undertaking marketing biography, especially …
Persistent link: https://www.econbiz.de/10014873263
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William R. Davidson (1919-2012): a pioneer in retailing
Jones, Brian - In: Journal of Historical Research in Marketing 5 (2013) 4, pp. 537-547
Purpose – This biographical sketch aims to describe the life and career of William R. Davidson. Design/methodology/approach – The biographical research used in this study draws upon extensive personal interviews with the subject, on some archival research, and on extensive analysis of the...
Persistent link: https://www.econbiz.de/10014873425
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William Lazer: reflections on my American Marketing Association presidency
Lazer, William - In: Journal of Historical Research in Marketing 6 (2014) 4, pp. 548-562
Purpose – The purpose of this article is intended to record the author’s personal reflections on his term of office as President of the American Marketing Association (AMA). Design/methodology/approach – Personal reflections are provided in an autobiographical approach. Findings – The...
Persistent link: https://www.econbiz.de/10014873426
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The Complete English Tradesman – business relations, trust, and honesty or ‘let’s rethink the history of relationship marketing’
Tadajewski, Mark - In: Journal of Historical Research in Marketing 7 (2015) 3, pp. 407-422
Purpose – This paper aims to provide a close reading of Daniel Defoe’s The Complete English Tradesman . It makes a case that many of the themes that Defoe engages with are consistent with later arguments offered by relationship marketing scholars. Design/methodology/approach – This is a...
Persistent link: https://www.econbiz.de/10014873430
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Research in the gap between the obvious and the improbable
Wensley, Robin - In: Journal of Historical Research in Marketing 9 (2017) 3, pp. 302-318
Purpose In considering my academic history as a professor both in marketing and management, I hope to demonstrate that it is possible to research challenging and interesting topics in a variety of guises. Design/methodology/approach The presentation is primarily chronological but also, to some...
Persistent link: https://www.econbiz.de/10014873433
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Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy
Savitt, Ronald - In: Journal of Historical Research in Marketing 6 (2014) 3, pp. 430-439
Purpose – The purpose of this article is to revisit a forgotten classic in the marketing literature to provide a historical review of ET Grether’s 1966 book, Marketing and Public Policy . Design/methodology/approach – The approach combines a literature review with historical reflection by...
Persistent link: https://www.econbiz.de/10014873519
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The evolution of resource‐advantage theory
Hunt, Shelby D. - In: Journal of Historical Research in Marketing 4 (2012) 1, pp. 7-29
Purpose – The purpose of this paper is to provide a personal retrospective on six of the key events/experiences that influenced the development of the structure, foundational premises, and models of the resource‐advantage theory of competition. Design/methodology/approach – The paper uses...
Persistent link: https://www.econbiz.de/10014873267