– and most KM literature on entrepreneurship focuses on entrepreneurial activities in post-revenue firms. The domain of the … proposition. The authors review the literature on KM and entrepreneurship with a particular focus on young micro-enterprises that … integrate KM as a discipline into the fabric of entrepreneurship and the startup domain. …

internationalization, international entrepreneurship, and entrepreneurial marketing in SMEs. SMEs with a higher degree of … internationalization, international entrepreneurship, and entrepreneurial marketing are able to innovate more, as well as protect and … for the execution of internationalization, international entrepreneurship, and entrepreneurial marketing in global …

and its effective marketing. Social media firms have shown a great ability to control the stages in their product life …

Automobiles Sector that has put India on Global map. Therefore, studying branding in this industry brings reveals that marketing … improve effectiveness of marketing in SMEs. …

specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond … quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model …, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to …

negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing … of social network marketing are effective in creating a brand-specific brand value for the customer. …

Value chain governance (VCG) strategies have important marketing implications for specific wine and agri-food products …

-ers. Implications for fruit marketing based on results are discussed. …

such as content and multimedia. This study explores the value which Web 2.0 marketing adds to the Nigerian SME's. The … analyzed data showed that SME's most common marketing tool is Facebook, service-rendering companies also adopt Blogging tool …The digital age has brought up improved and efficient marketing ways for businesses to grow, earn publicity and …

marketing products and to identify the impact of such adoption on developing international markets. This study also aims to … determine the major obstacles restraining banks marketing their products internationally through the Internet and to make … recommendations conducive to an effective and optimal implementation of Internet applications for marketing bank products locally and …