Showing 1 - 7 of 7
Purpose – The purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim of the study is to frame the Temporary Shops phenomenon in...
Persistent link: https://www.econbiz.de/10014803558
This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for...
Persistent link: https://www.econbiz.de/10012043260
Purpose – The purpose of this article is to analyze the present level of the adoption of TQM in firms, and to outline an evaluation of its evolving path. Design/methodology/approach – A qualitative method was chosen to analyze the “state‐of‐the‐art” of TQM. A total of 21 firms were...
Persistent link: https://www.econbiz.de/10014800365
Purpose – The purpose of this paper is to analyse innovation in the light of service‐dominant (S‐D) logic and service science as a value‐creating process occurring through a many‐to‐many network resource integration. Design/methodology/approach – The paper utilises S‐D logic and...
Persistent link: https://www.econbiz.de/10014802441
Purpose – The purpose of this paper is to develop a framework for understanding service design and how service design relates to central concepts within service marketing. Design/methodology/approach – For companies, service design is growing in importance and has become a crucial capability...
Persistent link: https://www.econbiz.de/10014894596
Purpose – The purpose of this study is to explore three paradoxes of service innovation and provide a way forward for fresh thinking on the topic. Design/methodology/approach – Through a conceptual model of service innovation research, the authors challenge the “pro-change” bias and...
Persistent link: https://www.econbiz.de/10014905839
Purpose – The purpose of this paper is to investigate the role of total quality management (TQM) as a knowledge enabler in the creation and exploitation of organisational knowledge. Design/methodology/approach – This qualitative investigation adopts a case‐study methodology to analyse the...
Persistent link: https://www.econbiz.de/10015031852