Clarke, Jackie - In: European Journal of Marketing 42 (2008) 3/4, pp. 365-389
relationships and experience gifts of higher monetary value. Practical implications – Consumers in Western societies are actively … donor, recipient and industry expert perspectives, yielding a total of 189 real life incidents of experience gift exchange …. Findings – The model of experience gift‐giving behaviour encapsulates the behaviour of donors and recipients with sufficient …