Showing 1 - 10 of 4,151
contribute to the creation of a retail experience. The interaction between these cues, and how they impact on the various stages … of the retail experience is also explored. Design/methodology/approach – A qualitative methodology was employed, using … atmospheric cues are able to affect successive stages of the retail experience. Originality/value – This paper provides a holistic …
Persistent link: https://www.econbiz.de/10014804249
Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention,...
Persistent link: https://www.econbiz.de/10014804483
Purpose Retail design concepts are complex designs meeting functional and aesthetic demands from various constraint generators. However, the literature on this topic is sparse and offers only little support for store designers to deal with such challenges. To address this issue, the purpose of...
Persistent link: https://www.econbiz.de/10014804209
‐market dynamics. Attempts to provide a clearer and more accurate understanding of the relationships within the legal industry …. Investigates the role of relationships in facilitating exchange, elucidates how these relationships are developed, and identifies …
Persistent link: https://www.econbiz.de/10014723347
content of the interaction between the network nodes, in particular business‐to‐consumer relationships.  …
Persistent link: https://www.econbiz.de/10014768230
's senses. Hence, consumers are immersed in a deep experience of edutainment. Practical implications – The convergence of … an original model of analysis of cultural experience are provided. Findings – The use of new technologies that stimulate … all the senses of the individual allows the re‐creation of the content of the message, both in terms of education and …
Persistent link: https://www.econbiz.de/10014722260
relationships and experience gifts of higher monetary value. Practical implications – Consumers in Western societies are actively … donor, recipient and industry expert perspectives, yielding a total of 189 real life incidents of experience gift exchange …. Findings – The model of experience gift‐giving behaviour encapsulates the behaviour of donors and recipients with sufficient …
Persistent link: https://www.econbiz.de/10014722479
predict behavioral intention with customer technology beliefs and experience in e‐brokerage services. Design … evaluations affect cognitive service experience; and interface evaluations and cognitive experience affect customers' behavioral … intentions. Research limitations/implications – This study indicates that flow experience emerges as an important factor for …
Persistent link: https://www.econbiz.de/10014894397
Purpose – The purpose of this paper is to distinguish experiences from practices and relate this distinction to current developments in value research within service‐dominant (S‐D) logic and the broader service domain. Design/methodology/approach – The paper provides a conceptual...
Persistent link: https://www.econbiz.de/10014894437
“reflexive consumers” write introspective narratives about their intimate thoughts and deep feelings lived during an experience …‐based services. Findings – The paper specifies the more original stages of a complete ethnographic approach to consumption experience …. These include co‐immersing; organising the narratives' write‐up; combining the experience's time frame with data generated …
Persistent link: https://www.econbiz.de/10014987187