brand management in the global retail industry. The literature review covers the overview of marketing strategies; retail … industry; the overview of brand management; and the significance of brand management in the global retail industry. Effective … reach with the purposeful retail marketing strategies. Brand management means defining the brand, positioning the brand, and …

address the above questions quantitatively. This paper is an attempt to create A matrix “Brand Awareness Quotient” which will …

. Three smartphone brand communities were studied, and their popular brand pages (Samsung, Sony, and Huawei) were targeted on …'s brand attitude, purchase decision-making process, and consumer decision-making styles. In the second part, the content of …

environment design, and brand effect on brand trust. Themes on ability, benevolence, integrity, and predictability are also … influencers on brand trust. Increasing access to social media is changing attitudes and behaviour to challenge established social … interactivity and connectedness of social media increases the consequence of negative responses. However, the use of brand …

The aim of this study is to examine the effect of most important factors of online shopping such as brand, price, and … comparatively to the impact of brand, price and service quality on Indian customer e-satisfaction and e-loyalty. The study shows …

this, brand, brand positioning concepts and brand positioning strategies were mentioned. 417 questionnaires were carried …

.g., the home, the workplace, and on the move). Alongside the rise of online gambling, online gambling advertising have spread … of online gambling advertising. More specifically it examined the Third-Person Effect (TPE), and its consequences on … individuals' willingness to support censorship or public service advertising. The findings demonstrate that despite the difference …

Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience …, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the … ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising. …