Bates, Kenneth; Burton, Scot; Huggins, Kyle; Howlett, … - In: Journal of Consumer Marketing 28 (2011) 2, pp. 104-113
, Seattle, and the states of Massachusetts and California. This paper aims to analyze whether nutrition disclosures are … necessary for the average consumer to identify meal calorific content, to address consumer motivation to attend to nutrition …/methodology/approach – To address issues related to nutrition labeling of chain restaurants, a food court field study and a longitudinal quasi …