Bakar, Abou; Lee, Richard; Hazarina Hashim, Noor - In: Journal of Islamic Marketing 4 (2013) 3, pp. 232-244
Purpose – This study examines the differential influence of religiosity, materialism and guilt on consumer ethical … – Religiosity does not influence ethical judgment directly, but is mediated by guilt. As expected, materialism negatively determines … ethical judgment more (less) than guilt does when unethical behaviour is active (passive). Religiosity stems more from …