Understanding the dynamics of the pharmaceutical market using a social marketing framework
Year of publication: |
2005
|
---|---|
Authors: | Holdford, David |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 7, p. 388-396
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Pharmaceuticals industry | Social marketing | Economics |
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