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Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth

Jain, Geetika; Rakesh, Sapna; Chaturvedi, Kostubh Raman - In: International Journal of E-Business Research (IJEBR) 14 (2018) 2, pp. 87-101

detailed models to marketers providing knowledge of different factors impacting consumer purchase intention after watching …

Persistent link: https://www.econbiz.de/10012044325

Virtual Team Effectiveness: An Empirical Study using SEM

Ahuja, Vandana; Bhat, Swati Kaul; Pande, Neerja - In: International Journal of Virtual and Personal Learning … 6 (2016) 1, pp. 1-17

Advances in communication and information technology create new opportunities for organizations to build and manage virtual teams. Virtual teams have become a norm for organizations whose members work across disparate geographical locations, relying primarily or exclusively, on the usage of...

Persistent link: https://www.econbiz.de/10012048597

Perceived Positioning of ‘Made in China': Perspective of Means-End Theory

Zameer, Hashim; Wang, Ying; Yasmeen, Humaira - In: International Journal of Customer Relationship … 8 (2017) 3, pp. 54-69

Marketing a product to global consumers is a challenge due to intense competition and consumer biases toward specific …

Persistent link: https://www.econbiz.de/10012043768

Optimal Strategy in Queueing Systems in Emergency Department

Hui, Zeng; Ruiling, Tian; Yupeng, Liu; Yumei, Hou - In: International Journal of Information Technology and Web … 13 (2018) 1, pp. 69-80

challenges to emergency department (ED) is the control of the urgent patients and the non-urgent patients. The urgent patient … occur frequently and can incur significant delays for the non-urgent patients. Therefore, a non-urgent patient needs to …

Persistent link: https://www.econbiz.de/10012046114

Designing Effective Crowdsourcing Systems for the Healthcare Industry

Sen, Kabir; Ghosh, Kaushik - In: International Journal of Public Health Management and … 3 (2018) 2, pp. 57-62

This article describes how healthcare faces many challenges. Among them is the inability of patients to seek and … receive treatment based on their preferences. Patients characteristically pursue solutions to their medical problems that suit … ‘limit' patients' ability to access affordable and quality healthcare. Discourse in prior research has indicated that the use …

Persistent link: https://www.econbiz.de/10012047117

An Effort to Design an Integrated System to Extract Information Under the Domain of Metaheuristics

Singh, Dharmpal - In: International Journal of Applied Evolutionary … 8 (2017) 3, pp. 13-52

The main objective of this work is to develop an integrated system that is capable of extracting precise information (knowledge) based on any stored information using the techniques of data mining and soft computing. For the purpose of extracting precise information based on some stored...

Persistent link: https://www.econbiz.de/10012042718

Impact of Outbound Logistics in Purchase Decision of Small Electronic Home Appliance Traders in Chittagong

Ahmed, Mohammad Naveed - In: International Journal of Applied Logistics (IJAL) 7 (2017) 2, pp. 52-62

Outbound logistics focuses on the distribution to the point of sales, such as - collection, storage, and distribution systems etc. Marketers must understand – what the customer wants in terms of logistics and how it can create value to the customers? Based on this scenario, this study focuses...

Persistent link: https://www.econbiz.de/10012042895

New Generation Cooperatives as a Response to the Economic Crisis in Greece

Galatoulas, Ioannis; Sergaki, Panagiota; … - In: International Journal of Corporate Finance and … 5 (2018) 1, pp. 37-50

The severe Greek economic crisis has created several financial and social challenges. The rise in unemployment had a consequence that a significant percentage of city-dwellers had to leave their homes mostly in Athens and continue their life in rural areas of Greece. Small agricultural holdings...

Persistent link: https://www.econbiz.de/10012043630

The Effects of the Reformed C.A.P. to Cereal Crops

Markopoulos, Theodoros; Papadopoulos, Sotirios; … - In: International Journal of Food and Beverage … 2 (2017) 2, pp. 1-12

This article studies the effects of the CAP Reform which introduced the decoupling of subsidies (2003) in the agricultural production, focusing on the cultivation of cereals, in the region of Eastern Macedonia and Thrace. The data for this research was gathered by agronomists, through a...

Persistent link: https://www.econbiz.de/10012044771

Consumers Attitude Towards Healthy Food: “Organic and Functional Foods”

Hosni, Hanin; Periklis, Drakos; Baourakis, George - In: International Journal of Food and Beverage … 2 (2017) 2, pp. 85-99

Nowadays the consumer's health consciousness drives the agri-food market. Superfoods or foods with health …

Persistent link: https://www.econbiz.de/10012044775