Rezai, Golnaz; Teng, Phuah Kit; Shamsudin, Mad Nasir; … - In: Journal of Agribusiness in Developing and Emerging Economies 7 (2017) 2, pp. 153-173
factors which affect consumer purchase intention toward natural functional foods. The purpose of this paper is to determine … Malaysian consumer intention to purchase natural functional foods. Design/methodology/approach A survey was conducted in the … partial mediating effect on perceived barriers, perceived susceptibility and perceived benefits which influence consumer …