Marketing a product to global consumers is a challenge due to intense competition and consumer biases toward specific …

Based upon a national random sample of primary care physicians, this study updates earlier investigations of direct‐to‐consumer …

effects of consumer AES attributions on AES-to-behavioral intention relationships. Design/methodology/approach – This paper … commitments. Originality/value – There are few studies of actual consumer experiences with alliances, since most consumer …-focused alliance research uses experimental designs. This paper is among the first to examine the effects of actual consumer alliance …

effect on consumer intentions, those that relate to protecting the health of oneself and one’s family are most likely to …

factors which affect consumer purchase intention toward natural functional foods. The purpose of this paper is to determine … Malaysian consumer intention to purchase natural functional foods. Design/methodology/approach A survey was conducted in the … partial mediating effect on perceived barriers, perceived susceptibility and perceived benefits which influence consumer …

consumer groups. The factors of BORS were then ranked using the fuzzy VlseKriterijumska Optimizacija I Kompromisno Resenje … well-organised return process. Furthermore, the results reveal that the child consumer group is the most critical of the … operational factors and supported the decision-making system of BORS for each consumer group with a priority ranking to realise …