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Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations
Oh, Mi‐Young; Ramaprasad, Jyotika - In: Journal of Communication Management 7 (2003) 4, pp. 317-332
, Japan and Coca‐Cola, USA. The study finds overall and salient‐trait halo for both subsidiaries in a convenience sample of …
Persistent link: https://www.econbiz.de/10014850736
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Factors behind the Supply and Demand for Less Alienating Work, and Some International Illustrations
Rosner, Menachem; Putterman, Louis - In: Journal of Economic Studies 18 (1991) 1
An economic framework for understanding the incidence of less alienating job designs in varying industrial settings is developed. Both the supply and demand sides are discussed, and the approach is illustrated by consideration of the frequency of introduction of alienation‐reducing job designs...
Persistent link: https://www.econbiz.de/10014863391
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Testing Proportionality, Symmetry and Exclusiveness in Long‐run PPP
Moosa, Imad A. - In: Journal of Economic Studies 21 (1994) 3, pp. 3-21
Present some empirical evidence on long‐run Purchasing Power Parity (PPP) using a sample of annual data covering the period 1900‐1987. Three exchange rates are used in the analysis: the dollar, yen and French franc against the pound. It is shown that PPP does hold in the long run and that is...
Persistent link: https://www.econbiz.de/10014863441
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Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms
Dadzie, Kofi Q.; Johnston, Wesley J.; Yoo, Boonghee; … - In: Journal of Business & Industrial Marketing 17 (2002) 6, pp. 430-455
, Japan and the USA. The results show that optimal scaling analysis of the managers’ evaluations provide more valid and …
Persistent link: https://www.econbiz.de/10014842672
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Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands
Alpert, Frank; Kamins, Michael; Sakano, Tomoaki; Onzo, Naoto - In: International Marketing Review 18 (2001) 2, pp. 160-187
brand advantage with retailers developed in the USA was tested in Japan, as a replication and cross‐cultural extension. This … differences in pioneer brand advantage with retailers between Japan and the USA are discussed. Results from a survey of buyers … from Japan’s largest supermarket chains suggest that pioneer brand advantage is about as strong for them as for their US …
Persistent link: https://www.econbiz.de/10014827192
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Perceptions of Organizational Fairness: A Cross‐national Perspective
Kotabe, Masaaki; Dubinsky, Alan J.; Un Lim, Chae - In: International Marketing Review 9 (1992) 2
of perceived equity) across the United States, Japan and Korea. Prior research has found that employees′ perceived equity …
Persistent link: https://www.econbiz.de/10014827624
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Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers
Ghymn, Kyung‐il; Jacobs, Laurence W. - In: International Marketing Review 10 (1993) 4
systematic sample of 52 managers representing different companies in Japan participated. The Japanese findings were compared with …
Persistent link: https://www.econbiz.de/10014827651
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International differences in product perception: a product map analysis
MacKay, David B.; Easley, Robert F. - In: International Marketing Review 13 (1996) 2, pp. 54-62
Shows that traditional product mapping methods for product positioning analysis fail in international settings due to the high variability of product preferences within each country and the lack of a common product perception among countries. Shows how explicitly incorporating variation in the...
Persistent link: https://www.econbiz.de/10014827723
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Creative problem‐solving styles in the USA and Japan
Herbig, Paul; Jacobs, Laurence - In: International Marketing Review 13 (1996) 2, pp. 63-71
Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western …
Persistent link: https://www.econbiz.de/10014827724
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The Japan That Can Say ″No″ Revisited
Lazer, William; Yamanouchi Rynn, Midori - In: International Marketing Review 8 (1991) 5
A note commenting on the recent book, The Japan That Can Say “No ”, written by Akio Morita and Shintaro Ishihara. The …
Persistent link: https://www.econbiz.de/10014827994