Showing 1 - 10 of 27
Abstract Der Beitrag untersucht den Einfluss, den die Geburt eines Kindes und die Phase der Sozialisation auf die Erwerbskarrieren von Frauen haben. Die Analyse greift auf die balancierten Längsschnittdaten des Sozio-oekonomischen Panels zurück (SOEP 1984-2007). Dabei werden Männer und Frauen...
Persistent link: https://www.econbiz.de/10014586345
The purpose of this article is to understand how a semiotic analysis can spell out implications for practitioners in the advertising industry. The article presents a microanalysis of a television commercial, frame by frame, based on constructs identified from literature proposing a schema called...
Persistent link: https://www.econbiz.de/10012048230
Explores UK audience reception data provided by the Broadcasting Audience Research Board (BARB) and questions it with regard to new technology. Discusses technological innovations with reference to changing from passive to interactive television viewing, and notes developments to remote control...
Persistent link: https://www.econbiz.de/10014724795
The annexation of business promotion methods by candidates has revolutionised political advocacy in America, with electronic technology making the traditions of democratic campaigning anachronistic. The consequence of political marketing is a re‐defined democracy in which politicians are more...
Persistent link: https://www.econbiz.de/10014724852
Television became a possible medium for advertising in the late 1930s but its emergence as a major medium dates from 1947. Arguments about the likely effectiveness of television as a source of entertainment attracting large numbers of viewers were coloured by fears of responses to ill‐devised...
Persistent link: https://www.econbiz.de/10014724867
Wherever television is a commercial venture which earns a significant percentage of revenues from advertising, it tends to be transformed to better serve the needs of ad agencies and their clients. One oft raised complaint is that in an attempt to raise ratings and viewership, advertisers insist...
Persistent link: https://www.econbiz.de/10014724870
Purpose The purpose of this paper is to understand the factors influencing young children’s (aged three to five years) understanding of brand symbolism. Design/methodology/approach Multiple hierarchical regression was used to analyse the relationships between age, gender and environmental...
Persistent link: https://www.econbiz.de/10014947492
Purpose – The aim of the research is to investigate how healthy and unhealthy foods (e.g., those of little nutritional value, but high fat and sugar content) are represented in televised advertising, analyzing the differences in persuasive strategies used to promote them....
Persistent link: https://www.econbiz.de/10015044470
This article takes a longitudinal approach to examine the evolution of e-retail sites in reference to service delivery performance. Using a content analysis approach, product-related e-service attributes currently available on women's apparel websites were identified and quantified in order to...
Persistent link: https://www.econbiz.de/10012048134
Purpose The purpose of this paper is to model housing price temporal variations and to predict price trends within the context of land use–transportation interactions using machine learning methods based on longitudinal observation of housing transaction prices. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014777908