The Development of American Television as an Advertiser‐supported Medium — as seen by the Contemporary American Press
Year of publication: |
1987
|
---|---|
Authors: | Berkman, Dave |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 21.1987, 8, p. 14-26
|
Publisher: |
MCB UP Ltd |
Subject: | Business History | USA | Television Advertising |
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