dem Hintergrund der Theorie der Unternehmensfinanzierung und im Kontext theoretischer Überlegungen zum Aufbau und zur …

Describes the reasons for the increased importance of relevant marketing tools for banks. Deregulation, increased … competition, and technological development in financial markets have contributed to the emergence of a new situation. In recent … years the theory of bank marketing has seen the development of the relationship concept. Outlines a model for relationships …

approaching the bank‐company relationship from a different angle. Today banks are facing more aggressive competition and unlimited … theoretical framework can be traced back to two major theoretical models from outside the bank marketing literature, i.e. the … Interaction Approach and the New Concept of Marketing. Empirical data were collected by means of questionnaires. A total of 300 …

introducing performance metrics based on shareholder value. Although the popularity of value based management changed the … management. The objective of this paper is to highlight the value of managing corporate real estate and its contribution to the …

understanding of Chinese corporate finance management challenges from both theoretical and practical perspective. The paper aims to … corporate finance, such as CSR disclosure, organizational structure, earnings management, ownership structure, media impact … management theories and to the building of a wide range of Chinese management practices. Originality/value – Although the angle …

marketplace. Explains the concept of buyer sophistication in terms of the skills necessary for successful competition in markets …

larger “big box” retailers, which may provide marketing‐oriented competitive advantages. Design/methodology/approach – From a … big box retailers, and how these areas may provide marketing‐oriented advantages. Thus, this work offers substantial …