Michael, Noela; James, Reynold; Michael, Ian - In: Journal of Islamic Marketing 9 (2018) 1, pp. 36-59
Purpose: The purpose of this study is to understand the destination image perceptions about Australia – a Western culture country – as held by the rapidly increasing, high spending, culturally dissimilar new segment of travellers, the Emiratis[1] from the United Arab Emirates (UAE)....
